Rwanda extends their tourism partnership with the renowned German football team, Bayern Munich. The six-time Champions League winner is the third European club to partner with Rwanda, after Arsenal from England and Paris Saint Germain from France.
This comes months after President Paul Kagame revealed in a press conference that ‘another famous football team is coming up.”
Since the launch of the ‘Visit Rwanda’ campaign in 2018 aimed at portraying the country as a top travel destination, the tourism industry has constantly been growing. The partnership with Arsenal and Paris Saint Germain generated over US$160 million last year in media value. This also helped the tourism sector to generate US$445 million thanks to over one million visitors to Rwanda in 2022. One can’t ignore the role tourism revenues have played in the COVID-19 pandemic recovery.
The Rwandan tourism sector has created over 90,000 jobs. It has also contributed more to the communities by sharing the revenues generated. Last week, the Rwanda Development Board (RDB) allocated over Rwf 3 billion to communities surrounding the national parks as a way to improve their living conditions. The money given to these communities is 10 per cent of the annual tourism park revenues.
Tourism has been one of the main drivers of our economic growth since the introduction of the ‘Visit Rwanda’ campaign. Partnering with one of the most supported football teams in the world, was a good decision to take. We cannot wait for what this partnership has in store.
ellenkampire